ACTRESS RAVEENA TANDON URGED PARENTS TO LOOK INTO THE SAFETY OF THEIR CHILDREN :

Raveena Tandon will be seen playing a fierce character fighting for justice in ‘Maatr’, written by Michael Pellico and directed by Ashtar Sayed. These days, when most actors promote their films across platforms, the actress has adopted a different approach. ‘Maatr’ talks about rape and other crimes against women, and the pivotal roles played by family, society and judiciary in such trying situations.   Raveena, along with the marketing team of the film, chalked out a unique strategy to reach out to the audience with the help of mobile phones. The film is about a traumatic situation braved by a mother and daughter. So, the team targetted the audience in an age bracket that includes parents, and made phone calls and sent personalised messages curated by the actress talking about children and their safety. Given the reach digital media has, the strategy has also been extended to special messaging services through which people can receive pictures and video content related to the film.   The Times of  India : 17th. Apr,17

 

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